On Friday I entered a Rite-Aid. I was searching for this...
My wife is in love with Zachary Quinto, and while she prefers Star Wars, we both are big Star Trek fans. I didn't find the magazine...but I did find Twigitainment Weekly.
Rite-Aid had its Halloween items on sale. 33% off.
Let me check the calender...Let's see...Friday was October 17. Halloween is on October 31. 14 days away...Exactly 2 weeks.
Why is Rite-Aid selling its Halloween items with two weeks until the actual holiday? Well, there were Christmas items encroaching on Halloween items. There were boxes of Christmas stuff waiting to be unpacked.
I'm sorry. No.
See, will Christmas items be put o sale and moved off of shelves to make room for New Years hats?
I find the movement of Christmas purchase items earlier and earlier to be grotesque. I love Christmas, don't get me wrong. But if Christmas is about family, and Jesus's birth, and compassion for all man, then why is it necessary to start selling Christmas items 70 days before the holiday? I don't put up Christmas decorations before the day after Thanksgiving. I don't listen to Christmas music until the day after Thanksgiving. That's how I grew up. That's tradition. Spending money now on Christmas is not going to make my Christmas better. I'm going to celebrate Halloween. Have a great time. I'm going to then celebrate Thanksgiving. I'll enjoy it. Then I will look to Christmas.
Halloween is the second most successfully marketed holiday. Christmas is #1. If we start letting Christmas blur over both Thanksgiving and Halloween, then we're going to start loosing those holidays and those traditions. Then only the marketers win, because they've turned their largest sales season into two months of sales, and we'll have lost two holidays linked to our cultural heritage.